Tonight’s "supersized" episode of 30 Rock centered around NBC suit Jack Donaghy (Alec Baldwin) asking the show’s writers to come up with a sketch centered around a product placement of their GE parent company. His marketing lingo for this was "pos-mens" (positive mentions). Tina Fey’s character, Liz Lemon, and the other writers balk at this, while extolling the many pleasures of Snapple — a very funny bit of meta-humor, of which there was much in this episode.
Mocked as they were, actual "pos-mens" could be seen on NBC just a half hour earlier on The Office. On tonight’s mostly-good episode, we learn that Kevin (the chubby white dude) has very few responsibilities, but one of them is shredding corporate documents. And he loves his shredder. His Staples shredder. He demonstrates it for the camera, shredding paper, a CD, and then accidentally (predictably) shredding his own credit card.
And then we go to commercial… a Staples commercial offering a special deal on a shredder. The exact shredder being used in the episode! Nice and subtle. The commercial actually aired twice, both times right after a scene involving the shredder.
Do you think NBC Marketing or Staples came up with bit of synergy? Why is a company the size of Dunder Miflin using a home office shredder whose feed area isn’t even wide enough for a regular size piece of paper? I realize the age we live in, and am not easily offended…but this kind of offended me.
I do need a shredder, though. But I’m going to Office Depot.