Music Video of the Week

North American Halloween Prevention Initiative – "Do They Know it’s Hallowe’en?"
HalloweenWhat else could the video of the week be but this swell animated clip for charity single "Do They Know it’s Hallowe’en?" whose proceeds go to support UNICEF. An homage to Band Aid (and perhaps a parody of USA for Africa’s "us too" mentality), NAHPI features a who’s who of current faves (Feist, Devandra Banhart, members of Arcade Fire and Rilo Kiley), respected alt-rock mainstays (Beck, Redd Kross’ Steve McDonald, Sloan’s Chris Murphy), plus David Cross, Malcolm McLaren and many (Thurston) Mo(o)re — but thankfully no Kool & the Gang or Dan Aykroyd.

The song’s actually not bad (though I could have done without Cross’ hammy singing), but the video is a lot of spooky fun. No credits are given on Vice Recording’s NAHPI website, but it looks like the work of Plates Animation, who did similar looking videos for The Shins’ "So Says I" and The Arcade Fire’s "Neighborhood #3 – The Power Out."

Watch the video here.

NAHPI also has a Myspace page.

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